This book is aimed at the small business person who has more energy than money to spend on publicity. That sounds like a description of most writers! Indeed, one of the authors, Jill Lublin, is giving a talk about generating PR this afternoon (29th June 2021) at the London Book Fair. It’s called How to Hook Your Book.

I’ve not had much a chance to look at the book, which is why this article is a “quick look”. However, what I’ve seen so far has impressed me because the strategies I’ve look at seem to be doable. Not only that, there are a lot of them, so at least one of them should be an attractive proposition.

I hope to write a fuller review soon. In the meantime, check out that talk if you can.