If there’s one thing that really annoys me it’s chapter headings and article headlines where you can’t tell what the subject matter is until you read it. Who needs a situation in which you don’t know if you want to read something until you have read it? The way I look at it is that if the author can’t even be bothered being clear when he’s trying to entice you to read his stuff, why should you be bothered to oblige him by reading it?