Much has been written about what makes an effective headline for a blog article (and I should thoroughly recommend reading @copyblogger on the subject of How to Write Magnetic Headlines). For example, I’ve read on various writing-related blogs that headlines should be seeded with keywords for the purpose of SEO, or search engine optimisation. It all sounds pretty complicated, despite assurances to the contrary. Perhaps too complicated. Because the bottom line is that there is a very simple rule to observe.
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Bad headlines
If there’s one thing that really annoys me it’s chapter headings and article headlines where you can’t tell what the subject matter is until you read it. Who needs a situation in which you don’t know if you want to read something until you have read it? The way I look at it is that if the author can’t even be bothered being clear when he’s trying to entice you to read his stuff, why should you be bothered to oblige him by reading it?