Apparently, the average read-through rate (who knew such a measurement existed?) on Medium is 40%. So why do people tend to not see an article through to the bitter end?

The article entitled Read Me! provides a fascinating look at both the psychological and typographical reasons. It includes some useful (if, to my mind, sometimes obvious) information, much of which could be acted upon by bloggers and website publishers.

The only problem with it, for me at least, is that I found the article almost unreadable because of the font sizes, colours and layout. A bit ironic really, when you come to think of it.

It’s a good read, though, and well worth persevering with.