All websites should have easy-to-find contact details. It’s been found that the average time a person will wait for a web page to appear is 8 seconds, before giving up and moving on to another site. If the same holds true for locating information, you need to make sure that visitors can find your details in under 8 seconds.
Read More
Fortunately, I don’t suffer from writers’ block. I do, however, sometimes suffer from lack of inspiration. This manifests itself as wooden prose, ie stuff that is as dull as ditch water to read – doubtless because it was very difficult to write.
Read More
Much has been written about what makes an effective headline for a blog article (and I should thoroughly recommend reading @copyblogger on the subject of How to Write Magnetic Headlines). For example, I’ve read on various writing-related blogs that headlines should be seeded with keywords for the purpose of SEO, or search engine optimisation. It all sounds pretty complicated, despite assurances to the contrary. Perhaps too complicated. Because the bottom line is that there is a very simple rule to observe.
Read More
Clive Shepherd, an education consultant in the UK, has written a very useful post about the processes involved in self-publishing in paperback via Lulu, and electronically in the formats required by the iBook, Kindle and Sony Reader.
Read More
John Betcher is publishing a series of top tips for self-publishers, in batches of 5 at at a time.
It’s all good stuff. John seems to do a lot of experimentation, and then reports back on how things worked out, warts and all.
Read More
This classic sketch illustrates the importance of clear communication. Although it’s spoken, not written, there are interesting lessons to draw from it.
Read More